Episode 6 of Success Unscripted welcomes Amanda Rabideau, the founder of Arch Collective. Her agency specializes in providing fractional CMO services to Series A startups, filling vital gaps in their marketing strategies. Amanda brings her wealth of experience in navigating the unique challenges that come with scaling startups.In this episode, Amanda and host Sara delve into the synergies between marketing, customer success, and sales. They explore how these functions can work together to foster business growth, discussing topics like data management and the strengths and weaknesses of platforms such as HubSpot and Salesforce.This conversation underscores the importance of aligning customer and company objectives, not just within Customer Success, but as an overarching business philosophy.To contact the host, Sara, please visit www.unscriptedpod.com or send her a message on LinkedIn (https://www.linkedin.com/in/saralynneroberts/).

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