On this latest episode, we speak with Marcos Rivera, Founder and CEO at Pricing I/O, about everything related to subscriptions and pricing.Pricing I/O is a training and coaching boutique helping high-growth B2B SaaS companies improve ARR growth and market share.On the episode, we discuss:Marcos’s background and how he got into subscriptions and pricing.The methodology Marcos uses to develop pricing.Marcos’s thoughts on various types of pricing models.Quantifying how much value customers receive from products.Pricing I/O’s processor, including where they start with a customer and how they engage them.Where many SaaS businesses go wrong with enterprise pricing.Marcos’s book, ‘Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS’.Click on the episode below to tune in. To reach out to Marcos, head to the Pricing I/O website where you can also check out his book and the company’s services. There’s also a blog full of tips and content on topics discussed in the episode.Learn about pricing and subscriptions by tuning into the latest episode of Subscriptions: Scaled with Marcos Rivera, Founder and CEO at Pricing I/O. Pricing I/O Ready to get started with Rebar?Head to rebartechnology.com or email [email protected] to schedule a call today. 

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