Named to TIME‘s list of the 100 Most Influential Companies of 2022, Together Labs is a Silicon Valley-based 3D social networking company that innovates technologies empowering people worldwide to connect, create and earn in virtual worlds. Jenny Pollock, Lead Subscription Monetization Manager at Together Labs, is involved in every aspect of interlocking subscriptions and revenue optimization, driving IMVU, the emblematic brand of the company, to the world’s largest friendship discovery and social metaverse platform with more than 7M MAU.In this episode of Subscription League Podcast, we sit down with Jenny to talk about her advice on how app developers and marketers can leverage quantitative and qualitative user research to guide the product roadmap and monetization strategy. Listen to the full episode to find out about her 4-step user research framework and all her pro tips on user research. For noteworthy quotes and key takeaways from the episode, read the article - Leveraging user research to maximize subscription app monetization with Jenny Pollock (Together Labs).Episode Topics at a GlanceWhat does Together Labs do? Day in the life of a lead subscription monetization manager at Together LabsSubscription tiers and user personas of IMVU explainedThe value of listening to your community User research: qualitative vs quantitative Jenny's four-part framework for user research Advice to start-ups for managing data How to have great user interviews More about Jenny Kay PollockJenny Kay Pollock leads monetization at Together Labs, where she focuses on strategies that help keep IMVU a top 5 social app by spending in the US. Jenny routinely speaks on mobile monetization, women in the workplace, and building a tech career. She has published on these topics in outlets like Forbes and Ellevate. Find her discussing all things tech on Twitter at @Jennykaypollock.  Jenny’s LinksUser Research Worksheet Jenny's personal website  Jenny's LinkedinJenny's Twitter  Together LabsTimestamps00:18 We're in a bedroom today! 00:50 Jenny Pollock background and introduction 01:16 What does Together Labs do? 02:12 What are your day-to-day responsibilities? 03:09 Subscription tiers of IMVU 04:20 How did IMVUA get into the top 5 social apps? 05:40 The difference between creators and regular users 07:03 Sharing revenue with the IMVU creator community 09:00 The value of listening to your community 10:05 User research: qualitative vs quantitative 11:40 Jenny's four-part framework for user research 13:00 Advice to start ups for managing data 15:21 How to have great user interviews 17:13 User research framework step #2: experiment 18:55 User research framework step #3: get creative 21:46 User research framework step #4: product roadmap 25:32 The motivation behind IMVU's VIP offering 27:27 Benefits of using this tiered model 29:00 Routing users to the right subscriptions 30:05 The value of Purchase League30:57 Wrap UpEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

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