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Listen "Subscription Ecommerce Live, Jamie Levy, Head of Engagement at Shopify Plus"
Episode Synopsis
For the last episode of 2021, we talked with Jamie Levy of Shopify Plus. We discussed:
How to build and foster connections with your biggest fans - Why your brand should create a mission that’s bigger than your product
What community really means (broadly and in terms of subscription ecommerce)
How to involve your subscribers in the decision-making process
About Jamie:
Jamie is the Head of Engagement at Shopify Plus (North America). Her career has spanned both ecommerce and supply chain logistics. She is passionate about ecommerce strategy, storytelling, and relationship development. At Shopify Plus, she works to find ways to connect merchants with each other.
If you learn something from this discussion, we'd love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/
We're taking a break for the Holidays, but we'll be back in January with more amazing guests and discussions.
This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify + BigCommerce)
Timestamps:
0:00 Intro: Jamie's journey to Shopify Plus
8:59 The value of providing ways for customers to connect
12:15 Why brands should have a mission that goes beyond selling products
16:08 Don't punctuate your sentences: How brands can be more human and open lines of communication
25:35 How Jamie connects customers and the product team to ensure roadmap decisions are made with them in mind (Great idea to borrow, y'all)
27:49 What happens when brands create reactions and connections
37:26 What community really means (spoiler: Jamie thinks it's a buzz word and I like her reasoning)
47:47 Connecting isn't for everyone, and that's ok!
53:26 Why brands should be generous
59:07 Reconsider how you reward subscribers: try letting them tell you what they'd like those rewards to be
How to build and foster connections with your biggest fans - Why your brand should create a mission that’s bigger than your product
What community really means (broadly and in terms of subscription ecommerce)
How to involve your subscribers in the decision-making process
About Jamie:
Jamie is the Head of Engagement at Shopify Plus (North America). Her career has spanned both ecommerce and supply chain logistics. She is passionate about ecommerce strategy, storytelling, and relationship development. At Shopify Plus, she works to find ways to connect merchants with each other.
If you learn something from this discussion, we'd love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/
We're taking a break for the Holidays, but we'll be back in January with more amazing guests and discussions.
This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify + BigCommerce)
Timestamps:
0:00 Intro: Jamie's journey to Shopify Plus
8:59 The value of providing ways for customers to connect
12:15 Why brands should have a mission that goes beyond selling products
16:08 Don't punctuate your sentences: How brands can be more human and open lines of communication
25:35 How Jamie connects customers and the product team to ensure roadmap decisions are made with them in mind (Great idea to borrow, y'all)
27:49 What happens when brands create reactions and connections
37:26 What community really means (spoiler: Jamie thinks it's a buzz word and I like her reasoning)
47:47 Connecting isn't for everyone, and that's ok!
53:26 Why brands should be generous
59:07 Reconsider how you reward subscribers: try letting them tell you what they'd like those rewards to be
More episodes of the podcast Subscription Ecommerce Live
Why You Need A Subscription Retention Strategy, Joelle Goldman, Subscription Ecommerce Live
03/06/2022
Anatomy of a strong shipping soon email with Ashley Guttuso from ARPU, Subscription Ecommerce Live
19/05/2022
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