In episode 3 of season 13, I chat with Georgie Vicars, founder of Jamoo. Like’s the label’s name suggests, Jamoo and Georgie alike are one of a kind. Inspired by the Australian coast, Jamoo is a playful pastiche of the past presenting itself in patch-worked pieces put together from a legion of repurposed towels Georgie has hunted, hoarded and handpicked. While Georgie likes to live in a moment and may still be mapping out her ensuing adventures, Jamoo stands as a reflection of her free childhood spent barefoot on the beach and sailing in the pacific paired with her care for craft and her talent for textiles. Amped up by sustainable ethics and a reverence for all things retro, the fabric of Georgie’s style and her story is one that feels bold yet benevolent, carefree but kind, and both cool and warm all at the same time. 

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