The placebo effect is pretty freaky when you think about it: just believing that a harmless substance is a medicine can really produce measurable benefits. It sounds crazy, but the placebo effect is real, and its implications continue to fascinate scientists. So why does it appear to be getting stronger? Learn more about your ad-choices at https://www.iheartpodcastnetwork.comThey don't want you to read our book.: https://static.macmillan.com/static/fib/stuff-you-should-read/See omnystudio.com/listener for privacy information.

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