But Why, Though? How Toothpaste Changed Your Life

Study Hall HQ
05/06/2025 22 min
But Why, Though? How Toothpaste Changed Your Life

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Episode Synopsis

In the early 1900s, most Americans didn’t brush their teeth daily—until Pepsodent changed everything. This narrative dives into how ad pioneer Claude Hopkins used pseudo-science, habit loops, and the power of fear and vanity to convince a nation that brushing twice a day was not only necessary but desirable. The campaign redefined personal hygiene, influenced modern marketing strategies, and left a legacy that lives on in our daily routines.

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