Last week at the 2025 World Dairy Expo and we sat down with Natalia Rodrigues, Director of Sales and Operations for STgenetics Canada. Natalia provides insightful perspectives on the unique quota system in Canada, the demographics of milk production and the current genetic trends in the dairy industry. She also delves into the rising trend of beef dairy crossbreeds and the innovative technologies supporting dairy farmers, such as robotic milking systems and STgenetics Farmfit® program. Additionally, she discusses the recent co-hosting of the Canadian Dairy Forum with Lactanet.00:00 Introduction and Guest Welcome00:38 Overview of Dairy Markets in Canada01:30 Trends in Dairy Genetics and Beef on Dairy03:17 Robotics and Technological Innovations04:01 STgenetics®' Market Position and Team05:23 Canadian Dairy Forum and Industry Collaboration06:52 Future of STgenetics® in Canada07:51 Conclusion and Farewell

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