Earlier in the Fall, STgenetics® Beef team made their way through Nebraska for their 2024 National Beef Tour! Two of STgenetics® Canada team members who attended join us to share about their experience and go into more detail on topics like the importance of genetic selection, the advancements gender-sorted semen can supply, how transparency in the supply chain can be achieved and how critical phenotypic data is to the success of the beef industry!

00:00 Introduction 
01:49 Understanding the Beef Market
04:13 Insights from STgenetics® National Beef Tour
07:45 Importance of Phenotypic Data
14:03 Utilizing Gender-Sorted Semen in Beef Production
17:49 Touring the Sustainable Beef Packing Facility
24:28 Final Thoughts and Takeaways
27:30 Conclusion and Wrap-Up

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