NBCUniversal's Quest to Shake Up Audience Measurement

Strictly Business
08/01/2019 23 min
NBCUniversal's Quest to Shake Up Audience Measurement

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Episode Synopsis

NBCUniversal has long been the media world's most vocal proponent for reforming just about everything involved in tracking consumption of its TV shows. Kavita Vazirani, executive VP of insights and measurement, shares the company's game plan for commercials running in optimal environments and ensuring eyeballs are properly counted across all screens.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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