Brad Culp is a sports journalist, author of The Norwegian Method, former Editor-in-Chief of Triathlete Magazine, Media Manager of the International Triathlon Union, and LAVA magazine, the official publication of the IRONMAN triathlon series. 
We talk about his time in Norway, how this book came to be, getting in shape enough to hang with the fittest athletes in the world, great ideas coming from training time, an Olav Alexander Bu A.I. bot, Kristian Blummenfelt's interests in American culture, crossover moments that created athletic breakthroughs, never getting a massage, Nils Van der Poel Training Plan and more.
Brad's Book: The Norwegian Method: The Culture, Science & Humans Behind the Groundbreaking Approach to Elite Endurance Performance
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