Stop Chasing Algorithms—Build a Business That Lasts

14/08/2025 57 min Temporada 6 Episodio 6
Stop Chasing Algorithms—Build a Business That Lasts

Listen "Stop Chasing Algorithms—Build a Business That Lasts"

Episode Synopsis

Tired of feeling like your audience and income are at the mercy of social media’s changing rules? This week, I’m sharing why it’s time to stop chasing algorithms—and how you can build a stable brand by owning your audience, creating evergreen assets, and working smarter (not harder) with your content.In this episode, you’ll learn: Six strategic mindset shifts to help you stop relying on social platforms for visibility Concrete ways to “own” your audience using email and community (without becoming chained to any one app) Why evergreen content is the secret to staying relevant and saving time year-round How to avoid content burnout with strategic repurposing and simple automation tools The truth about “vanity metrics” versus building real relationships that lead to sales Inspiration for embracing your unique voice and building a lasting, engaged community—even if you’re an introvertIf you’re ready to get off the content hamster wheel and create systems that support your lifestyle and business goals, you’ll love this episode.Timestamps:00:00 – Why chasing algorithms keeps you stuck05:37 – The renter vs. owner mindset for your content and audience12:08 – What is evergreen content (and how to create it)?20:40 – From content overload to simple, strategic repurposing30:18 – Automating your content and saving your sanity39:04 – Likes don’t pay the bills: the value-over-vanity shift50:17 – Community and connection vs. isolation55:14 – Quick recap + your action stepsReady to future-proof your business and reclaim your time?→ Take the “Discover Your Live Vibe” quiz: https://streamlikeaboss.tv/quiz→ Join Stream Bosses Academy coworking: https://streambossesacademy.com→ Subscribe on YouTube: https://youtube.com/@tanyasmith→ Get weekly tips on Substack: https://streamlikeaboss.substack.com