Branding and selling are very different activities in business.  A branding story introduces you to your audience. It tells something about you and how you provide the service.  A selling story makes the audience say, "I want what she's having!"  In this episode I explain the difference and show that one story can be both. I illustrate with 4 powerful examples of good stories.  One story is purely a branding story.  The three others establish a brand and also help you sell. Resources: Episode 141: What makes a story relatable (or why your audience can't follow your story)   Episode 117: What's a Role Model archetype? Interview with Cindy Bidar.   Book: What's a good business story?   Free report: What's the archetype system of branding?   How do you tell a selling story? A self-study course.   How do you brand with a story? A self-study course.   My website: https://cathygoodwin.com   Consultation: https://CathyGoodwin.com/storyconsult  

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