There's something appealing about telling stories. We all want to talk about what happened to us..especially the bad parts.   But when you're writing for business, it's important to tell your story only when you have a purpose for that particular story.  Too many people write stories for validation. They say, "My cat died. Here's how I feel." Or they say the business hit a wall. Here's what happened"  There's a place to write about your business. Psychologists talk about it all the time. It's as effective (at least for some) as a therapy session.  That's not what I'm talking about here.  In this episode, you'll learn  the right way to tell a story about your life how some well-known business owners shared their stories what to expect from your audience Resources mentioned: Interview with Cindy Bidar FREE booklet on story archetypes Book by Dorie Clark

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