It’s not a secret that potential clients get nervous before they decide to hire you. They know they’re taking a risk, especially if you’re a small business and they aren’t coming from a referral. They’re looking for reasons to trust you. Ideally, they’d find social proof - several warm, obviously genuine, signed testimonials from previous clients. - But you can’t always get those testimonials. Sometimes you’re too new. Sometimes you provide a service where clients don’t want to identify themselves. If you’re lucky, you’ll get a first name and a city. You understand. Some services are sensitive and so are some people. How else can you communicate your knowledge, experience, and approachability? The truth is, you can build trust and build relationships by the way you create your content. It’s not about the words. It’s in the stories you tell, the way you describe your services, and the context of your presentation.  RESOURCES Link to my relocation book  FREE guide to your client's backstory My course on credibility (with the 6 pillars of content credibility) - Use code CRED30 for your  Nicole Lewis-Keeber Sally Hogshead Fascinations If you can get a testimonial - free guide for helping your clients write one  

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