You'll find lots of lists of "website mistakes." This episode introduces 3 common mistakes that can be fixed with storytelling. For one thing, you need to be sure you're telling the right story - consistent with your clients' backstory and your own archetype. You may get advised to choose certain websites as models of good marketing. They're usually great websites - but they won't work for you.  You'll get lots of examples of websites that use the right stories (and a few that don't).   Resources mentioned here:  Free download - Marketing Archetypes Free download - What Motivates Your Client Blog Post - Hardest mistake to fix when you create a website     Designers and marketers tell you why to start with copywriting.  Consultation: Strategic Intensive "Tweak and Critique"  - video review of your website 

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