037 Why Story Has More Impact Than Voice In Business Writing

Strategic Storytelling
17/12/2021 12 min Temporada 1 Episodio 37
037 Why Story Has More Impact Than Voice In Business Writing

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Episode Synopsis

Ask any copywriter: Clients want their content to "sound like me." But online writing doesn't get read like a literary classic. Readers skim and scan. They notice phrases and expressions. They remember stories. Owners of small businesses and online entrepreneurs will be most productive when they focus on message - not voice.   Free download on branding with story archetypes - http://mycopy.info/brandsteps

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