Listen "034 How To Use Made-Up Stories For Your Real Business"
Episode Synopsis
Can you use made-up stories to market your real business? The short answer is “yes.” The longer answer is, “Only under certain conditions.” In this episode, we look at 2 kinds of made-up stories that can be harmful to your credibility and 1 kind of story that will almost always benefit your marketing. Down my free guide to 3 common storytelling mistakes - click here. I wrote a blog post on this topic also