034 How To Use Made-Up Stories For Your Real Business

25/11/2021 10 min Temporada 1 Episodio 34
034 How To Use Made-Up Stories For Your Real Business

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Episode Synopsis

Can you use made-up stories to market your real business? The short answer is “yes.” The longer answer is, “Only under certain conditions.” In this episode, we look at 2 kinds of made-up stories that can be harmful to your credibility and 1 kind of story that will almost always benefit your marketing.  Down my free guide to 3 common storytelling mistakes - click here. I wrote a blog post on this topic also

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