If you’ve been following the buzz on storytelling, you’ve probably been encouraged to create stories to answer questions like, “How did you get into this business?”  You’ve been encouraged to create stories about yourself … maybe stories showing how vulnerable you are.  But for you,  the most important story type may be the concept story: a story that illustrates an idea you’d have trouble explaining without a story.  In this episode, you’ll find several examples.  You’ll discover…  How to use a concept story to explain an idea (examples of a new app and a coaching service)  How to use a concept story to teach a lesson (example of teaching a tough lesson with a tender story) How to use a contrast story to explain almost anything (based on the classic WSJ advertisement) How to use an “aha’ story (illustrated with the classic fisherman’s story) How to recognize and avoid common mistakes people make when telling a concept story RESOURCES:  Find your story archetype with this FREE resource My book on Amazon Grow Your Business One Story At A Time Website: https://cathygoodwin.com      

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