010 The 3 Stories An Entrepreneur Will NEVER Tell A Client

Strategic Storytelling
08/06/2021 13 min
010 The 3 Stories An Entrepreneur Will NEVER Tell A Client

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Episode Synopsis

We keep hearing that stories help your business. And they will...but only if they are the right stories. These 3 stories get told a lot, and marketing consultants sometimes advise you to tell them. But they won't do a thing to help your business. They are... ...the irrelevant origin story ... the story that makes your clients do emotion work ...the story that insults your clients (and probably you too)

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