As a leader in your organization, and one of the most important things you can do, is to persuade your people, to perform at a high level. You also need to figure out how to persuade your buyers to buy more. How to persuade your suppliers, to give you better prices. How to persuade your team to work together and to be unified and not waste a bunch of time, with internal bickering or other inefficiencies.
So, how do you do that? How do you effectively persuade? We've developed a process called the human persuasion model that works inside of your copy, inside of your content, inside of your internal organization operations, inside your budgeting, inside your negotiations. Why? Because it goes to the very core of what makes humans tick. What persuades them to do what they do?

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