Many professionals prepare for high-stakes communication by focusing on story structure and delivery techniques. But even the best-prepared stories often fail to land.Why?Because storytelling is not just about preparation - it's about presence.In this episode, we explore five traits that differentiate effective storytellers from those who simply read from a script. These are not performance tricks; they are personal qualities that shape how a story is perceived in real time.If you’ve ever done everything “right” and still felt something was missing, this may explain why.Music by Mykola Sosin from Pixabay

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