Data-Driven Decisions to Build Audience Engagement with Karen Horn of Cheddar Inc.

#Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment
04/03/2021 18 min Episodio 134
Data-Driven Decisions to Build Audience Engagement with Karen Horn of Cheddar Inc.

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Episode Synopsis

Leveraging data insights and as she puts it, “a little bit of guesswork”, Karen Horn has been at the forefront of media innovation, helping strategize the creation and launch of ESPN+ and Disney+ before taking over as VP of Research & Growth at Cheddar Inc. She joins the #Storyteller Experience stage to shed light on remote production tactics (3:58), the latest growing trend coming to the industry, QR codes (6:40), and the impact of explainer videos for the younger generation (13:40). A full replay of the #Storyteller Experience with experts across sports, media, and entertainment can be found at >> https://bit.ly/Storyteller-Replay

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