ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Chapters with Paul: Changes in PR"
Episode Synopsis
Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul use their decades of industry experience to debunk press release myths, revealing how PR extends far beyond basic announcements. They explore common press release pitfalls, the evolution of news wires, and how to craft pitches that truly resonate with journalists. Learn to move beyond generic releases and unlock the real power of strategic PR.
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