Episode Synopsis "10 – Marketing, brand and messaging during a recession – should you invest?"

In times of economic downturn and uncertainty, the question of how to allocate marketing budgets arises. We asked Ling Koay, Chief Brand Officer at Oneflow, what we can learn from other brands in previous recessions, her favorite tactics for building a brand, how to measure your branding efforts, and much more. 

Listen "10 – Marketing, brand and messaging during a recession – should you invest?"

More episodes of the podcast Storykit Talks

• 11 – Creating video from text – why and how?
• 10 – Marketing, brand and messaging during a recession – should you invest?
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• 08 – The formula for content efficiency is formats
• 07 – How to succeed with paid ads on social
• 06 – How successful marketers combine control and creativity
• 05 – FAQ about video creation and marketing
• 04 – The importance of branding on social
• 03 – 5 common mistakes in video creation
• 02 – The new role of the marketer
• 01 – The science of storytelling
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