10 – Marketing, brand and messaging during a recession – should you invest?

25/11/2022 34 min

Listen "10 – Marketing, brand and messaging during a recession – should you invest?"

Episode Synopsis

In times of economic downturn and uncertainty, the question of how to allocate marketing budgets arises. We asked Ling Koay, Chief Brand Officer at Oneflow, what we can learn from other brands in previous recessions, her favorite tactics for building a brand, how to measure your branding efforts, and much more.