Ever wondered how a dedicated microsite can revolutionize your podcast's reach and monetization potential? In this episode of Story Scaling, Nate joins Baang to share his insights on microsites for podcasts and brands, creating customizable hubs that not only enhance your SEO but also deliver detailed visitor analytics. They also touch on the importance of a solid social media strategy and which platforms can best serve your needs. From monetizing through partnerships and advertising to incorporating e-commerce features, discover how versatile and growth-oriented microsites can be.Moving forward, Nate and Baang dive into why having a website is essential for your podcast's growth, discussing the incredible advantages of documenting your podcast's journey electronically, compared to traditional pen and paper methods. A website serves as a multifaceted tool, boosting discoverability, securing sponsorships, and encapsulating your podcast's evolution over time. A highlight: the fascinating concept of evolving your website to reflect the changes in your podcast and its creators.Don't miss the open invitation for tech-related questions, as they offer expertise to guide you further. Tune in for an episode packed with valuable insights and practical advice!

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