In this week's episode Susan and Simon talk to Diane Hessan, entrepreneur and journalist. Diane is an award-winning entrepreneur and innovator in market research. She is also an expert on the American voter. Since 2016, she has been studying the US electorate. Her work looks at the way people vote and why, and this has resulted in the book, Our Common Ground: Insights from Four Years of Listening to American Voters. This episode explores the impact of stories in this work and in her ground-breaking work as an entrepreneur in the world of online communities.Story Conversations is produced by Iambic Creative and Griffin + Skeggs Collaborative. Hosted on Acast. See acast.com/privacy for more information.

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