PODCAST SUMMARY: In this episode, Mark Carpenter and Matt Zaun talk about what makes a great story, and they give actionable ideas for how leaders can better document their messages.MARK CARPENTER BIO: Mark co-authored the book Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire.”For more info, check out Mark here:WebsiteLinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

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