Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?

22/01/2023 17 min Temporada 3 Episodio 80
Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?

Listen "Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?"

Episode Synopsis

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well.Common criticisms:Too linearImply a finite endFocus on conversionRely on abundant attention Are funnels being replaced? Or do they still capture the customer journey?Guest: Megan Dougherty, One Stone CreativeSend Megan an email https://onestonecreative.net/contact/ On Twitter @oscpodcastingOn Instagram @oscpodcastingDownload the 2022 State of Business Podcasting ReportLeave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Follow us on:LinkedInTwitterInstagramFacebookOur NEW You Tube ChannelRequest a transcript of this episodeSupport the show