Sales and Story Strategist. Certified Persuasion Expert. Corporate lawyer turned truth teller.For years, I lived two lives.By day, I was closing multi-million-pound deals, advising at board level, and being praised for my competence and composure.At home, I was surviving toxic relationships. Emotional abuse. Financial control. Physical violence. Including an attack that nearly cost me my life.I wrote Do Not Try HIM at Home because too many professional, high-achieving women believe abuse does not happen to people like them. It does. And silence keeps it alive.As this podcast restarts, you’ll hear parts of that story read directly from the book, alongside reflections I never shared publicly before. Not to relive the pain, but to make meaning of it and to help other women recognise patterns sooner and rebuild with strength.Alongside this work, I support solo entrepreneurs, especially those early in their business journey, who feel overwhelmed by relentless marketing trends, templates, and noise that drowns out their own voice.Through this podcast, I explore persuasion without pressure, storytelling without oversharing, and sales that feel grounded, human, and effective.Your story is not a liability. Your experience is not too much. And you do not need to contort yourself to succeed.This is a space for women who are done people-pleasing, ready to dare to displease, and willing to do business and life on their own terms.If you’re rebuilding, redefining, or simply ready to stop performing, you’re in the right place.About Sandra:Sandra ten Hoope is a Sales & Story Strategist and corporate attorney. Drawing from her own experiences with three challenging relationships, she empowers professional women to rewrite their personal narratives. In her 2020 book, Do Not Try HIM at Home, Sandra reveals the duality of her life—successfully closing multi-million-pound deals while living in fear at home. The book struck a chord with countless women who saw their own struggles reflected in her story, offering them comfort and a sense of community. Many entrepreneurs among her readers reached out, eager to understand how their personal stories could enhance their business growth. Sandra's answer was clear: personal experiences, no matter how difficult, are invaluable assets. As a Certified Business Strategist and Master Persuader, she created the Stop Waffling, Start Selling podcast, helping business owners harness the power of their unique stories. This storytelling approach personalizes brands and draws in clients, with Sandra advocating for strategic sharing, even in small doses, to make a powerful impact.

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