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Episode Synopsis
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Title: Post-Acquisition Marketing
Author: Shiv Narayanan
Narrator: Assaf Cohen
Format: mp3
Length: 1 hr and 55 mins
Release date: 04-22-21
Ratings: 3 out of 5 stars, 4 ratings
Genres: Corporate & Public Finance
Publisher's Summary:
When you’re acquired by private equity, the first 100 days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations. In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis.
Title: Post-Acquisition Marketing
Author: Shiv Narayanan
Narrator: Assaf Cohen
Format: mp3
Length: 1 hr and 55 mins
Release date: 04-22-21
Ratings: 3 out of 5 stars, 4 ratings
Genres: Corporate & Public Finance
Publisher's Summary:
When you’re acquired by private equity, the first 100 days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations. In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis.
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