In this episode of the Stay Broke Podcast, Randy sits down with Lauren DiPasquale, the founder of RankRise Studio, a nationally recognized Google Business Profile management company helping businesses of every size increase visibility, ranking, and customer engagement.Lauren takes us through her entrepreneurial journey — starting with her childhood surrounded by entrepreneurship through her father’s reptile-selling business, to trying out multiple ventures of her own, including online sales, social media management, and other side hustles. Eventually, everything pointed her toward one powerful niche: Google My Business optimization.Today, she runs a thriving agency servicing clients across all 50 states, from small independent businesses to large corporations. And as she explains in the episode, the beauty of Google My Business is this:whether you're a one-person shop or a national brand, the system works the same — and the opportunity is huge.What We Cover in This Episode:Lauren’s entrepreneurial roots and the many ventures she explored before finding her callingHow Rank Rise Studio was built to solve a very real problem: businesses not being found onlineWhy Google My Business is the most powerful — and most underused — tool for local visibilityHow AI depends on platforms like Google to gather reliable informationThe synergy between Google search, local intent, and emerging AI-ranking systemsWhy keeping your Google Business Profile active and updated directly impacts your rankingThe types of businesses (all sizes!) that benefit from proper Google Business optimizationThe biggest misconceptions small business owners have about “just having a profile”What Google looks for when deciding who shows up firstThe verification challenges many businesses face — especially with locations, addresses, and compliance — and how Rank Rise helps them navigate the processHow Lauren built scalable systems to manage clients nationwideWhy specialization allowed her business to explode faster than general digital marketing ever couldThis episode is packed with insights every business owner needs to hear — whether you’re trying to grow your local presence, get more leads, or simply understand how Google and AI shape the modern business landscape.If you’ve ever wondered why your business doesn’t show up when customers search for what you offer, or if you’ve been frustrated with Google’s verification process, this conversation will connect the dots.

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