Saif Hameed and Audrey Leduc, North American Director for Planet Friendly Practices at McCain Foods unpack how to scale regenerative agriculture. They discuss:Measuring impact: the key indicators and data points needed to track and demonstrate progress against regenerative agricultureBuilding strategic partnerships: principles for identifying and developing partnerships (that will last)Farmer engagement toolbox: how to successfully engage farmers and make regenerative agriculture attractiveFinancial solutions: innovative financing solutions to tackle upfront costsCommunication strategy: compelling B2B and B2C communication techniques to drive engagement and commercial value.*Please note that the activation initiatives mentioned (time stamp: 34:12) in the franchises in Canada are with A&W, not Burger King.

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