Who is the "sustainable consumer," and what drives their choices? In our first-ever consumer insights survey, we uncover:The profile of the sustainable consumerHow consumers prioritise what they put in the shopping basketWhat “sustainability” means to themThe most trusted sustainable brands—and why they stand outIn this episode, we reveal the key findings and share actionable strategies for professionals to incorporate these insights into their sustainability efforts.Who were the respondents? Our survey spanned a diverse demographic:Age: 50% were aged 25–34, followed by 28% aged 35–44Gender: 58% male, 42% femaleGeography: The majority hailed from the US (23%) and UK (23%), with representation from India (10%), France, Canada, and Australia (6% each), and others (26%)Living Environment: 70% resided in urban areasIncome: 70% reported household incomes between $40–99kDietary Habits: 65% had no dietary restrictions, while 19% identified as vegetarianWe'll be scaling this survey in 2025. Keep an eye out!

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