For six years, Jackson Hole has been steering away from “heads in beds” and toward tourism “sustainability.”The goal is a healthier environment, happier residents and tourists and a more predictable economy. But how do we know when we’re there? Crista Valentino leads the Jackson Hole Travel and Tourism Board, which measures success, in part, with a resident sentiment survey. Over 600 people gave input this year.Dan McCoy led Teton County surveys as director of the Jay Kemmerer Wyoming Outdoor Recreation, Tourism, and Hospitality (WORTH) Institute. The tourism experts sat down with show co-host Frederick Reimers to delve into the 2025 results. 

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