021: Scott K. Wilder - Elevating Your Customer Marketing Program

State of Customer Storytelling
11/04/2022 35 min

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Episode Synopsis

Our guest on Today’s show is Scott K. Wilder, Global head of Customer Engagement and Community at HubSpot.

In today’s episode Scott and I talk about the idea of customer-led growth, and why humanizing a brand is so powerful. We also talk about co-designing your advocacy program with your customers, how to get started with advocacy—particularly with smaller companies—and much more.

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