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Listen "008: Evan Huck - Using Customer Testimonials To Overcome Buyers’ Objections"
Episode Synopsis
Evan Huck is the CEO and founder of UserEvidence. UserEvidence lets you unlock stories from happy customers, and automatically create a library of content assets. UserEvidence automatically generates hundreds of verified customer success stories and proof points in minutes, and their dedicated public Research Library allows you to cite independently-verified research about your customers' success.
In this episode Evan shares his insights as a specialist in B2B enterprise sales, marketing automation, and start-up growth. We talk about building trust using evidence-based customer stories. We also talk about using customer marketing throughout your sales funnel, the right way to ask customers for feedback, and what you need to include in your customer stories to persuade buyers.
In this episode Evan shares his insights as a specialist in B2B enterprise sales, marketing automation, and start-up growth. We talk about building trust using evidence-based customer stories. We also talk about using customer marketing throughout your sales funnel, the right way to ask customers for feedback, and what you need to include in your customer stories to persuade buyers.
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