Hear LIVE from Penn State's Pro Day how Penn State NIL is building bridges across generations! Christian Hackenberg chats with longtime supporter Will Hoover about the big picture of Penn State’s NIL program and its impact on the Nittany Lions’ future. From fostering connections between alumni and new business leaders to supporting James Franklin's dynamic program, we unpack the keys to success for PSU football and beyond.Here's what to expect:- How Penn State NIL connects fans, alumni, and players to build a stronger athletics culture.- The evolving role of Happy Valley United in expanding access and education for fans.- Why fostering relationships with players goes beyond financial transactions.- The importance of aligning generations of Penn State supporters to sustain long-term success.- How Penn State athletics is growing across all sports, with football leading the way.FOLLOW STATE MEDIA HERE:► TWITTER | ⁠https://twitter.com/StateMediaPSU⁠► TIKTOK | ⁠https://www.tiktok.com/@statemediapsu⁠► INSTAGRAM | ⁠https://www.instagram.com/statemediapsu/⁠► YOUTUBE | ⁠https://www.youtube.com/@StateMediaPSU?sub_confirmation=1⁠CHAPTERS:00:00 - Intro00:03 - Will Hoover00:49 - Happy Valley United Community06:27 - Mike Gambino, Penn State Baseball Coach#collegefootball #nfl #cfb #pennstate #weare #happyvalley

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