This story was originally published on HackerNoon at: https://hackernoon.com/the-role-of-change-in-pitch-deck-answering-the-why-now-question.
A successful pitch starts with a well-thought-out pitch deck. And the "Why now" section is arguably one of the most important aspects of that deck.
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"Why now" is the question that any startup founder has to ask themselves when working on the fundraising pitch deck. It is ultimately an extremely helpful way of gauging whether the timing for the product is indeed right. As many as 90% of startups end up failing, and the primary reason is that they launched their products either too late or too early.

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