In this episode, Amaury and Mitchie discuss how startup founders can take on the role of the innovator in their startup. They cover the 3 categories of innovation, and the process to integrate them into early-stage project planning and brainstorming. Pre-order a copy of Amaury's new book, Startup Without a CTO, and get an early digital version two months before the official launch: http://startupwithoutcto.com/  Show notes What the CTO's innovator role is all about What to do first when taking over for a CTO in innovator role What the 3 categories of innovation are and some resources you can use to make your start attractive to investors, accelerators What process you can follow when injecting new technologies How you can create value and new business opportunities out of the data that you already have How you can further gather data What are some game-changing technologies you can use How you can integrate them into your project Why growth hacking and Web marketing are key (it's not always the techy things) What are the basics of a marketing and sales funnel What are some social media tools you can use to target people Why starting small is the way to achieve your vision Links  Amaury's book, Startup Without a CTO – http://startupwithoutcto.com/ Episode 3: What startups WANT vs what they NEED – https://myctofriend.co/3 The Best Technologies for Your Startup – https://members.myctofriend.co/p/best-technologies-for-your-startup/ Web marketing – https://en.wikipedia.org/wiki/Digital_marketing Brainstorming – https://myctofriend.co/6 TechCrunch – https://techcrunch.com/ Improve your project with technology – https://outoftech.com/improve-your-project-with-technology/ Growth hacking – https://en.wikipedia.org/wiki/Growth_hacking Innovation – https://outoftech.com/what-does-innovation-really-mean-for-startups/ Product Hunt – https://www.producthunt.com/ Artificial intelligence (AI) – https://outoftech.com/building-a-startup-with-ai/ Internet of Things (IoT) – https://outoftech.com/could-low-bandwith-be-the-wave-of-the-future Image recognition – https://www.gartner.com/it-glossary/image-recognition Natural language processing (NLP) – https://en.wikipedia.org/wiki/Natural_language_processing Amazon – https://www.amazon.com/ Siri – https://www.apple.com/siri/ IoT devices – https://en.wikipedia.org/wiki/Internet_of_things#Applications Facebook – https://www.facebook.com/ Blockchain – https://outoftech.com/how-blockchain-can-make-your-idea-more-innovative/ Augmented reality – https://en.wikipedia.org/wiki/Augmented_reality Virtual reality – https://en.wikipedia.org/wiki/Virtual_reality Pokémon GO – https://www.pokemongo.com/en-us/ Value Proposition Canvas – https://outoftech.com/value-proposition-canvas-giving-customers-want/ Episode 5: Know your customer – https://myctofriend.co/5 Scraping – https://en.wikipedia.org/wiki/Data_scraping Funnel – https://en.wikipedia.org/wiki/Purchase_funnel Inbound marketing – https://en.wikipedia.org/wiki/Inbound_marketing LinkedIn – https://www.linkedin.com/ Twitter – https://twitter.com/?lang=en Facebook ads – https://www.facebook.com/business/ads Pixel – https://www.facebook.com/business/learn/facebook-ads-pixel Retargeting – https://en.wikipedia.org/wiki/Behavioral_retargeting Episode 4: Build your business vision – https://myctofriend.co/4 Pivot – https://en.wikipedia.org/wiki/Lean_startup#Pivot Episode 8: From an idea to an innovative startup – https://myctofriend.co/8 My CTO Friend – https://myctofriend.co/ AskMyCTO videos – https://myctofriend.co/videos/ Post-it – https://www.post-it.com/3M/en_US/post-it/ Episode 9: Roadmap definition – https://myctofriend.co/9 Startup Roadmap Definition course – https://members.myctofriend.co/p/startup-roadmap-definition/ My CTO Friend the Podcast – https://myctofriend.co/podcast/ My CTO Friend the Podcast on iTunes – https://myctofriend.co/itunes Transcript  https://myctofriend.co/8#TRANSCRIPT

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