This is Startup, a limited podcast series brought to you by Ossa Collective.
Could deciphering the enigma of podcast advertising attribution be the key to unlocking your brand's potential? Buckle in as Andrea Schwarzbach and Pete Bersinger, mavens in the world of audio advertising, join Ossa's Head of Campaigns, Cliff Clinton, to dissect what truly measures success in the frontier of podcast advertising. We're not just counting ad spots and impressions; we're getting surgical with the data, slicing through layers of direct and indirect measurement tools. From the allure of vanity URLs to the precision of pixel tracking, we're laying bare the tactics that could revolutionize how you perceive podcasting's impact on your brand's trajectory.
As our discussion deepens, we wrestle with the conundrum of crafting an offer that resonates. Are listeners really clicking through? Or are they silently cheering on from the sidelines? Our experts unpack these mysteries and more, delving into the judicious balance of ad frequency and its dance with audience engagement. Looking toward the horizon, we probe into the future of podcast advertising attribution – a landscape where publishers, attribution partners, and agencies must coalesce around evolving benchmarks and technologies. Don't miss out as we navigate the complex ballet of ad placement and listener experience, all while keeping a keen eye on what 2024 holds for the podcasting advertising space.
Want to attend one of our upcoming Startup Series events and be a part of the podcast? Be sure to check when upcoming events are happening by visiting this link: https://lu.ma/u/usr-4BckpHMDUsDGujh
To learn more about podcast advertising and how you can get started, visit our website at ossacollective.com, or connect with us on LinkedIn
This series is hosted by Ossa and features special guests. Ossa is a podcast advertising and creator management platform dedicated to making podcast advertising accessible to brands and creators of all sizes.

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