Old School vs AI: The Changing Face of SEO and Startup Marketing

09/10/2025 38 min
Old School vs AI: The Changing Face of SEO and Startup Marketing

Listen "Old School vs AI: The Changing Face of SEO and Startup Marketing"

Episode Synopsis

S6 Ep5 – Sam Dunning is a dynamic founder, B2B marketing specialist and host of the Breaking B2B podcast, joining us from the UK with a wealth of experience in SEO, content marketing and scaling tech agencies.

In this episode, Sam shares his journey from web development to launching his own B2B agency, discussing the seismic shifts in online search, the rise of AI, and strategies for standing out in a crowded marketplace. He offers candid insights into the realities of starting and growing a business, from managing cash flow and building a lean, skilled team to navigating cross-Atlantic client expectations. Sam also explores the evolving balance between tech-driven solutions and the enduring value of traditional human connections in business.

🎙️ Key Topics:



The impact of AI and LLMs on SEO and modern search behaviour




Lessons learned from niching down and scaling a B2B agency




Building and managing a small, effective team in a bootstrap startup




Navigating cultural differences between UK, US, and international markets




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Sam Dunning - https://www.linkedin.com/in/samdunning/

Breaking B2B - https://www.breakingb2b.com/
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