Samantha Citro Alexander is the Co-Founder of bitewell, a food health company on a mission to improve your health through food. She came onboard as co-founder after a LOT of conversations with the original founder and after asking herself, “Do I believe in the product that we’re building and the problem that we’re solving?”The answer was yes, and now bitewell is working to change the way we eat.Prior to co-founding bitewell, Samantha worked at The Estée Lauder Companies as the Chief of Staff to Jane Lauder and as the Director of Integrated Marketing, where she co-created Jefacon, a women’s empowerment and leadership summit celebrating the Beauty of Being a Boss.In this episode, you will hear:How Sam’s acting training gave her a strong marketing skill setWhat Sam did to learn how to make every new customer a customer for lifeHow Sam met her co-founder and why she decided to join the company full timeWhat bitewell looked like in the idea stage and how the founders pivotedConnect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com

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