Joe Keeley’s love for hockey led him into entrepreneurship in one of the most unique ways you’ve ever heard! Today, Keeley is the CEO and Co-founder of JustiFi Technologies, a venture backed fintech business providing payments and fintech infrastructure and strategy for vertical SaaS platforms. In this episode, you will hear:How Joe accidentally started a very successful small business and the powerful moment when a recruiter moved Joe away from a career in corporate and on his path of entrepreneurshipWhat Joe did to reorient himself after successfully exiting his first companyWhy you MUST do things that don’t scale before you can begin to scale your startupConnect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com

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