This conversation is with Thea Alexander and Pip Murray.

Thea is the founder of Young Foodies – a community platform supporting food & beverage startups as they try to get off the ground and achieve scale. They have helped a number of brands become market leaders in their niche including: WheyHey, Mallow+Marsh, Plenish and Pip&Nut.

Pip is the founder of all-natural nut butter phenomenon Pip&Nut. Now stocked in most major retailers, Pip&Nut is the foremost UK nut butter brand.

In combination, they give us a detailed expose on many of the key obstacles facing challenger food and drink companies in today’s and tomorrow’s markets.

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