"We're really focused on revenue growth right now, so we're not as focused on core values."Believe it or not, that's actually what a lot of companies tell their employees.But what good are your core values if you only value them when it's convenient?Erin Diehl's business improv training company Improve It! is a graduate of the Goldman Sachs 10k Small Businesses program and has worked with the likes of Kellogg's, United, Pepsico, Groupon, Motorola, and more.They haven't come this far by tabling their values.In fact, they've done the exact opposite and built all of their KPIs around them.Erin steps to the mic and explains Improve It's process as well as how they've continued to live by their values even when a pandemic throws everything off.Find Erin online:Instagram: @keepinitrealdiehlLinkedIn: linkedin.com/in/erindiehlFind Improve It! online:Instagram: @learntoimproveitwww.learntoimproveit.com Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.comPLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com. Hosted on Acast. See acast.com/privacy for more information.

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