How different is your brand? No, really different? Without using the words 'disruptive', 'innovative', or 'game-changing' how are you truly challenging the incumbents in your industry and breaking norms? Erin & Leif Frey cofounded FREY--a clothing care line that I believe actually is game-changing. And they don't use a single buzzword to break the norms of their industry. Through branding, messaging, and a unique business model, the Brothers Frey are taking on a massive industry, going up against the P&G's of the world. In this episode, we have an incredible conversation around the strategic decisions these Y-Combinator graduates have made that I believe put them in position to actually disrupt the industry. Oh and, after we recorded this they sent me a sample kit. All I have to say is it felt like I was unboxing a BMW, and after I did my laundry it smelled so good that all I wanted to do was roll around in my clothes. Check out our story this week on Instagram @startuphypeman for videos of the unboxing.Erin & Leif wrote an in-depth blog post that expands on this topic. Get the article, episode updates, and strategies to build your startup's hype by joining the HypeNation at www.startuphypeman.com. Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios