Stephen Llevano is the founder and CEO of Capabuild, a software platform designed for restoration contractors who work on insurance jobs. Capabuild helps these businesses manage compliance, streamline field documentation, and create accurate estimates — fast.In this episode, Stephen shares the full story behind Capabuild: how it started, what he got wrong early on, and the key insights that helped turn it into a real business. One of the biggest takeaways? The power of watching customers work in their real environment — instead of relying on what they say they need.We dive into how observing contractors in the field led to unexpected product decisions, how Capabuild evolved its pricing model after early pushback, and what it takes to build trust in a traditional, change-resistant industry.Stephen also shares his thoughts on building for overlooked markets, supporting local service businesses, and why long-term traction comes from delivering real operational value — not chasing trends or vanity metrics.If you’re building software for non-obvious industries or trying to unlock early traction, this episode is packed with practical, hard-earned wisdom.Check out Capabuild:https://www.capabuild.app/https://apps.apple.com/us/app/capabuild/id1642228115https://play.google.com/store/apps/details?id=com.capabuild.app&pcampaignid=web_shareThis episode is brought to you by:Fondo — Automate your accounting and unlock up to $500k from the IRS: tryfondo.comWhere to find Stephen LlevanoX: https://x.com/StephenLlevanoLinkedIn: https://www.linkedin.com/in/stephen-llevano/Where to Find David PhillipsX: https://x.com/davjLinkedIn: https://www.linkedin.com/in/davjphillips/TakeawaysConnecting directly with customers as a founder is crucial for product successObserving customers in their actual work environment reveals true needs beyond feedbackPricing strategies must evolve based on real customer insights and market dynamicsBuilding a startup requires more time and emotional investment than initially expectedThe insurance industry is shifting, creating new opportunities for adaptive contractorsPersonal relationships often drive initial customer acquisition and business developmentDeep market understanding is essential for navigating industry complexitiesOperational efficiency directly impacts a contractor's ability to serve clients effectivelySupporting local service businesses creates stronger community economic foundationsEvery entrepreneurial experience offers valuable learning opportunities worth embracingChapters(00:01) The Entrepreneur's Journey(03:03) Identifying Market Opportunities(05:55) Building the First Version of Capabild(08:51) Customer Acquisition and Pricing Strategies(11:57) The Evolution of Capabuild(20:56) Operational Challenges and Solutions(23:51) Future of the Industry and Capabild's Mission

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