Nathan Latka is the founder and CEO of Founderpath, a fintech platform that has deployed nearly $200 million in non-dilutive capital to 500+ software companies. He’s also the creator of GetLatka, a massive SaaS database built off the back of his top-ranked Latka podcast, where he’s interviewed thousands of founders. Nathan’s entrepreneurial journey began at 18 with the launch of Heyo, a Facebook fan page SaaS tool he bootstrapped to $2M in ARR before raising venture capital and eventually exiting.In this conversation, Nathan shares hard-earned lessons from building and exiting companies, explains why most founders don’t understand the true cost of raising VC, and offers a compelling case for why debt and secondaries can be a smarter option. We also explore:How he bootstrapped Heyo to $2M ARR before raising VCThe $6.5M exit offer he had to turn down (and regrets)What most founders misunderstand about venture capitalHow GetLatka became the #1 ranked SaaS benchmarking databaseWhy the future belongs to tiny teams with huge revenueThe three AI trends shaping SaaS company formationHow FounderPath prices startup equity daily—instantly enabling secondariesWhy hooks and attention matter more than everAnd much moreBrought to you by:Fondo — Automate your accounting and unlock up to $500k from the IRS: https://TryFondo.comWhere to Find Nathan LatkaX: https://x.com/NathanLatkaInstagram: https://www.instagram.com/nathanlatka/LinkedIn: https://www.linkedin.com/in/nathanlatka/Podcast: Latka PodcastSaaS Database: https://getlatka.comBook: How to Be a Capitalist Without Any CapitalWhere to Find David PhillipsX: https://x.com/davjLinkedIn: https://www.linkedin.com/in/davjphillips/In This Episode, We Cover(00:00) Intro to Nathan and FounderPath(01:30) The story behind Heyo and bootstrapping to $2M ARR(03:50) Raising venture and losing optionality(05:30) The $6.5M offer and why his board said no(07:10) Lessons from a slow death and how to move on(08:15) Why Nathan started the Latka podcast(09:30) Building GetLatka to 3,000+ daily organic clicks(11:00) The power of hooks and attention in modern SaaS(12:45) Inside FounderPath: non-dilutive capital for SaaS(14:30) How venture debt differs from traditional VC(16:15) Why secondaries are healthy, not harmful(18:00) How FounderPath prices startup equity daily(20:10) Big trends: tiny teams, chat-based dashboards, attention > techReferencedGetLatka – https://getlatka.comFounderPath – https://founderpath.comHeyo (archived) – https://en.wikipedia.org/wiki/HeyoHow to Be a Capitalist Without Any Capital (Book) – https://www.amazon.com/How-Be-Capitalist-Without-Capital/dp/0525534440ZoomInfo – https://www.zoominfo.comTechstars – https://www.techstars.comG2 Crowd – https://www.g2.com

Ver todos los episodios