Building a strong identity for your startup

Startup Communication Podcast
26/05/2023 28 min

Listen "Building a strong identity for your startup"

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Episode Synopsis

Branding for startups? You mean the logo, right?
Is it a logo? Is it the CI? Or is it communication? When it comes to branding, everyone has a very different picture in mind of what is meant by it. Victoria Gassmann from Phoenix Brand Consultancy enlightens us and gives us a roadmap on how startups can act correctly when it comes to branding – and what it really means to build a strong brand. Her tools are razor-sharp positioning and memorable branding. You'll definitely walk out of this podcast smarter than you were before!

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